Great coverage. Great results

What use is a campaign if it doesn’t deliver the results you are expecting? Whilst at ebookers we can’t guarantee that your campaign will deliver your sales quota for the year, what we can promise is a thorough approach and more importantly an open and accurate analysis of your campaign post delivery, detailing what worked and what didn’t so that next time around we are better positioned to make the right recommendations for you and your product.

Plane Sailing. Bums on Seats

  • Brief

    Mid / long haul airline looking at stimulating interest for a new route. Main objectives; Bums on seats, product awareness & higher yield traffic.

  • Solution

    Positioned through the ebookers UK brand and exposed to a highly targeted audience determined by previous travel trends and close proximity to departure airport. Campaign consisted of targeted banners, destination sponsorship, newsletter inserts and print media.

  • Result

    Overall campaign delivered above average click thru’s, open rates and point of sale calls with overall results beating ROI targets set. Booking value increased 8% with shift of seat sales from economy to premium cabins.

ebookers customers

Snappy Product Launch

  • Brief

    Non travel related software solution looking to promote product to an internet savvy audience. Main objective was to drive traffic to customer’s site.

  • Solution

    Highly targeted campaign with criteria set on mosaic profiling and returning from holiday customers; campaign positioned as solution to edit and optimise holiday photos. Straight forward banner advertising with various rich media creative types running throughout campaign period, backed up with newsletter insertions.

  • Result

    Committed impression levels delivered on time with click thru results to customer’s landing page exceeding expectations and average CTR.

ebookers customers

A Happy Tourist Board

  • Brief

    International tourist board partner looking to get increased awareness of their product and destination; Main objectives to stimulate awareness and generate interest.

  • Solution

    Multi channel campaign consisting of online and offline creative which included ROS advertising, destination sponsorship, email marketing, direct marketing, in store promotions and call centre staff training.

  • Result

    Campaign resulted in 7.2% increase in flight booking YOY, a 21% increase in destination searches YOY, 14% growth in the average stay and an 18.1% growth in hotel nights

ebookers customers