Our Audience
Who are ebookers?
At ebookers we appreciate the importance of understanding our customers, and invest accordingly in CRM software to ensure we are regularly up to date on both who our customers are and also what they want. When advertising with us you can be sure that your product is advertised at the right time, in the right place but most importantly; to the right audience.
Overview
Urban Intelligence
Information Seekers who like to be treated as individuals. Experimental and decide on their own taste.
- Young & well educated and open to new ideas and fashions.
- 25-30 year old, students or young professionals particularly in media or marketing / consultancy.
- Income around 50K with medium level of indebtedness.
- Live in rented flats with sophisticated understanding of brand values & like to be treated as individuals. Does not believe in commitments
- Book holidays mostly on Internet, have 6+ flights a year and prefer outdoor activity.
- Engage in art and skiing for recreational activity.
- Heavy users of Internet, read FT, Guardian and Observer amongst newspapers and Economist, Newsweek and Time.
- Future symbols of success
Suburban Comfort
Believe in independence, self reliance and love intrinsically rewarding activities.
- 45-60 year old white collar workers; mostly married with grown up children.
- Mostly sales representatives, hospital administrators, contractors or legal practices & values independence and self reliance.
- Make choices based on relative benefits and value for money than on grounds of brand positioning.
- Income around 30K with low indebtedness.
- Most people use credit cards, but only as a payment method. Are very loyal towards English products.
- Own more than 2 cars, Shop at Tesco and M & S, love eating out, gardening & pets
- Plan 3+ holidays each year and prefer holidays, tours and cruises.
- Read Daily Mail, Telegraph, Express and Financial Times
Symbols of Success
Cash rich, time poor. Love understated luxury and like to find things out for themselves.
- 45-50 years old Conservative voters. Think Tarquin/Roger and Penelope
- Live in big expensive houses in expensive areas. Usually low mortgage, high assets.
- Senior management and in professional jobs or company directors usually earn 50k Plus , degree educated and use internet
- Shop in M&S and Waitrose and drive BMW and Mercedes
- Too busy to watch TV but read a lot FT, Economist Telegraph, Times, national geographic etc
- He loves golf, theatre, independent off beat travel. She loves Spa’s and independent travel
- Take 3+ holidays a year. Love cruises, weekend breaks and outdoor activities
- Take 6 + business trips a year
Grey Perspectives
Retired but active. Strong sense of British.
- 65-84 years pensioners but have income apart from basic state pension.
- On retirement, sell their urban homes and move to coastal resort.
- Income around 15K with low indebtedness.
- Prefer advertisements that clearly states benefits than heavy lifestyle content.
- Watch a lot of TV, prefer cars like Honda & Nissan
- Prefer cruises and for off peak European holidays with architectural or historic tours.
- Shop at Tesco and M & S. They prefer gardening, books and pets.
- They visit shops for their convenience and price.
How old are ebookers?
Who are ebookers?
Which social group are ebookers?
